The International Summer School 2020 “Global entrepreneurship in the real and virtual reality: Digital transformation” | Сибирский федеральный университет

The International Summer School 2020 “Global entrepreneurship in the real and virtual reality: Digital transformation”

We offer a unique attractive summer program.

The International Summer School 2020 “Global entrepreneurship in the real and virtual reality: digital transformation” continues number of international cooperation projects of School of Business Management and Economics at SibFU. Students of Russian and foreign universities of economic faculties are expected to participate in this event.

In 2020 the summer school will be held online. The program is focused on the social and economic consequences of digital transformation and aim achievement of sustained development as well as environmental safety. The International Summer School offers the interactive intensive training course which consists of 6 educational modules including lectures, interactive trainings and homework. The lectures will be held by the qualified coaches and the experts in the field of sustained development. During the training the contemporary educational forms of an active theory and practice combination will be used.

Important Dates

  • Application deadline — July 15, 2020
  • Program begins — August 3, 2020
  • Program finishes — August 16, 2020

Apply online for summer-2020

Within two-week educational program participants will:

  1. get acquainted with the concept of sustained development goals as an important factor of business growth in the 21st century;
  2. form their own opinion and position on the Russian and international experience in implementing the 2030 Agenda;
  3. consider innovative Russian, foreign and global international models for implementation of business and management projects based on the concept of sustained development;
  4. discuss trends in digital transformation and its influence on business, society, as well as the aim achievement of sustained development and environmental safety;
  5. make acquaintance with the concept of skill mapping which is necessary for project management in the 21st century to be able to analyze the learning needs in this field;
  6. work out own business case that meets the challenges of the 21st century and is based on the principles of sustained development and digital transformation, as well as receive feedback from experts.

Pialek Armin (Germany)

  • project manager, official representative of the BMW Foundation “Herbert Quandt” in North America,
  • professional coach on the abilities to work in a team and build professional interaction.

Pereira Eduardo (Brazil)

  • international expert on the oil and gas industry;
  • Professor of the Department of natural resources and energy law at the Law school of the Columbia University of Externado (Colombia);
  • associate Professor of energy law at the Law school of the University of Eastern Finland (Finland) and scientific officer at the Scandinavian Institute of Maritime law (University of Oslo (Norway);
  • editor-in-chief of the UEF Energy Law Review and associate editor of ,,Ogel Journal”.

Edgardo Wilmer Jorge Camargo (Peru)

  • associate Professor, University of ESAN;
  • accountant of the Pontifical Catholic University of Peru.

Fareeza Malik (Pakistan)

  • PhD of the National University of science and technology, school of business (Islamabad);
  • member of the British Academy of management;
  • member of the social outsourcing research group at the Manchester Alliance school of business, University of Manchester;
  • consultant of the company “Techno-active solution” (, Islamabad);
  • lecturer at the University of Manchester, Manchester business school “Alliance”;
  • head of international marketing department (Ministry of IT, Pakistan).

Bruno Sergi (Italy)

  • PhD of the University of Messina (Messina);
  • officer of the Center for Russian and Eurasian studies at the Harvard University (Cambridge, USA);
  • scientific Director of the International centre for emerging market studies at the University of peoples’ friendship (Moscow, Russia)
Fields of Study
  • Economics
  • Management
  • Marketing
Target Group the students of Russian and foreign universities with the Russian and English languages and the basic knowledge of economics.
Duration 2 weeks
Starting date 3 – 16 August 2020
Delivery mode fully online
Certificate will be available after completing the all modules in the course of training
Language Russian and English
Costs tuition is free
  • Evgenyia Ershova
    Deputy Director for international work,
    Candidate of philological science, Associate professor of Marketing Department,
    School of Business Management and Economics, SibFU
    e-mail: EErshova [at] sfu-kras [dot] ru
    Tel.: +7 904 897-59-10
  • Mariya Starsheva
    Candidate of philological science,
    Associate professor of Marketing Department,
    School of Business Management and Economics, SibFU
    Tel.: +7 909 523-65-60

More information?
Please contact our coordinators

The International Summer School “Global entrepreneurship in the real and virtual reality” has already become traditional. It is held at School of Business Management and Economics of the Siberian Federal University for the 4th time.

In 2017

In August 2017, Krasnoyarsk hosted the international summer school “Global entrepreneurship in real and virtual space” — a joint project of the Siberian Federal University (Krasnoyarsk, Russia), the Krasnoyarsk regional public organization “INTERRA” (Krasnoyarsk, Russia) and the public Association “Frischluft” (Berlin, Germany) as part of the Program to improve international competitiveness (5-100).

Russian participants were joined by students from Germany, Italy and Britain. It should be pointed out that it was not the first project supported by the School of Business Management and Economics. Summer school 2018 continued the series of projects “Intertime”, where the organizers were “INTERRA” and School of Business Management and Economics. Starting in 2014 in Krasnoyarsk, the next two years there projects took place in Berlin on the basis of public association “Frischluft”. At the same time, the educational component was increasing each time, and in 2018 “Intertime” turned into a completely new form — the International summer school with a comprehensive combination of educational and cultural programs.

The international summer school “Global entrepreneurship in real and virtual space” began with showing the city and its most significant attractions to the foreigners. This allowed participants from different countries to get closer, finding common interests and common ground.

The supportive environment at the training sessions contributed to fruitful communication and establishing contacts, discovering a lot of unusual and interesting things. Lectures and seminars were held by experienced trainers from Germany and Russia, as well as by the best teachers from School of Business Management and Economics of SibFU. In addition, the participants of the school got acquainted with amazing people of our city — representatives of regional business. So, the students communicated with businessman and politician Konstantin Senchenko, as well as with businessman Anatoly Sergeev and others. The discussion was focused on current topics on trends, strategies and priorities for the development of our region, as well as the global world as a whole. Communication with important Krasnoyarsk personalities was really useful for both Russian and European participants, as many theoretical facts were enriched by examples from personal business experience.

After finishing the International Summer School the participants got a greeting letter from Angela Merkel as she was a leader of Christian democratic Union of Germany which brunch was the public association “Frischluft”.

Objectives of the International Summer School:

  1. to master participants’ knowledge of the modern global trends in business;
  2. to introduce the new approaches in the conditions of globalization;
  3. to develop participants’ skills of negotiations with foreign partners;
  4. to introduce the specific management and strategic planning tools;
  5. to deepen participants’ knowledge about the Krasnoyarsk territory, its economic potential and characteristics;
  6. to develop social / interdisciplinary skills of the participants (soft skills) to meet needs of business, such as methodological literacy, critical thinking, creativity, team coordination, etc.);
  7. to provide a new space (a new physical and digital space) for interaction between Russian and German young professionals through formal and informal communication.

In 2018

The International Summer School “Smart technologies in social entrepreneurship” continued the project “Global entrepreneurship in real and virtual space” which took place in 2017. In both cases, the implementation of the idea was carried out in close cooperation with an indispensable German partner — the federal public association “Frischluft”. However, in contrast to previous summer school, which was held in Krasnoyarsk on the basis of SibFU, the International Summer School-2018 took place in Berlin. Thus, students of SibFU were trained by leading lecturers of FOM-University.

The main theme of the school was focused on Smart technologies. Russian students got acquainted with new approaches of integrating information technologies in social entrepreneurship (Square mobile application for managing private businesses; co-working; carsharing; cloud storage; systems for ensuring the economic security of small businesses, etc.). The main feature of the project was the close interlacement of educational and cultural programs. The Russian students had a unique opportunity to visit the Central office of Microsoft in Germany and participate in a conversation with Thomas Fryberg (HR Manager), who knew almost everything about all the current innovations and trends of Smart technologies. In his lecture he told about such important aspects as the process of digitalization of modern society, the prospects for the development of artificial intelligence, forecasts in the field of professions, etc.

In addition, SibFU students visited the Reichstag, which was a unique combination of an architectural masterpiece and smart technologies that envelop the interior of the building.

Looking at exhibit items in the German Museum of technology Russian students could keep track of the evolution of “smart” technologies from the “devices” of the Stone Age to the modern smartphones.

Objectives of this International Summer School:

  1. to acquaint participants with modern approaches and technologies at the interface of business, with solutions of social problems and using of information technology (smart-solutions) within the framework of the “2030 sustainable development Goals”;
  2. to increase the level of intercultural competence of participants;
  3. to present new approaches in integration of information and communication technologies in social entrepreneurship;
  4. to acquaint with the administrative and analytical tools of “Smart–technologies” for calculating the maximum possible negative external influence on socially oriented business;
  5. to create a new space for working on a common theme.

In 2019

The International summer school-2019 “Global entrepreneurship in the real and virtual reality: challenges and opportunities for business” became the third large project of cooperation between the Siberian Federal University (Krasnoyarsk, Russia), the Krasnoyarsk regional public organization “INTERRA” (Krasnoyarsk, Russia) and the public association “Frischluft” (Berlin, Germany).
During classes participants of the Summer School-2019 got useful information, then this necessary theoretical knowledge was enriched by the practice at enterprises under guidance of entrepreneurs. So representatives of socially-oriented entrepreneurship in Krasnoyarsk shared their successful business ideas. Proprietors of the firm “” told about collecting things that had become unnecessary in everyday life, making them marketable and further selling. As for severely damaged things the entrepreneurs recycled them.

The company “EcoDesign Hub” held master classes on making items from recycled materials, which could be safely used in the different interiors.

The representatives of the cooperative society “Kalina-Malina” (united farms of the Novosibirsk and Kemerovo regions, Krasnoyarsk and Altai territories) told about the difficulties which farmers faced making and selling their products, and how combining efforts helped to overcome these obstacles.

The students used the knowledge they received during trainings and in the process of communicating with Krasnoyarsk entrepreneurs in practice working out and presenting their own projects.

Objectives of this International Summer School-2019:

  1. acquaintance of participants with the concept of sustainable development Goals and creating of their own primary opinion and attitudes to the current situation in world;
  2. demonstration to participants of the need to adapt business and management to the sustainable development Goals 2030, familiarity with some models of such adaptation;
  3. development by participants of an innovative business model or business practice supporting sustainable development;
  4. developing skills of the 21st century (according to the Atlas SKOLKOVO);
  5. improving the level of intercultural competence and methodological literacy of participants.

The University

Today Siberian Federal University (SibFU) with over 35,000 students enrolled in its programmes is one of the most actively developing universities in Russia. Annually more than 200 visiting professors — leading scientists from UK, Germany, Spain and USA — deliver their lectures at SibFU.

The University is a winner of the Russian Government grants supporting research projects under the guidance of top-level scholars from Russia and all over the world.

More information

The campus of Siberian Federal University is located in a forested area of the city of Krasnoyarsk. Academic buildings and dormitories of the university are surrounded by natural forest lands and easily accessible by the public transport. More information about the University Campus can be found here.

The City of Krasnoyarsk

Krasnoyarsk is the administrative capital of Krasnoyarsky kray — second largest region of Russia. It is a big industrial and educational centre with a population of more than 1 million people, and also an important junction of the Trans-Siberian Railway.

The city is located on the banks of the Yenisey River in the valley formed by the Eastern Sayan Mountains. Nature reserve Stolby ("pillars") has become the city’s visiting card.

Among the famous people born in Krasnoyarsk are artist Vasily Surikov, opera singer Dmitri Hvorostovsky, biathlete Evgeny Ustyugov, skeletonist Alexander Tretyakov and ice-hockey player Alexander Semin.

In March 2019 Krasnoyarsk proudly hosted the XXIX Winter Universiade.

  • German student Andrea Tedone: “When I was told about the “Summer school” in Siberia, I thought it was joke. Nevertheless, and perhaps against all my prejudices, I didn’t miss the chance. Now I know how warm and strong the Siberian summer can be. As for the environment in the working group, it was probably one of the most important tools that helped our coaches convey a rather different vision of the global world from what we are used to. By the end of the project, we were able to form our own “breeding ground” for the start of something new”.
  • Representative of “Frischluft” Daniel Gerjets: “A big thanks and lots of hugs from all the Germans to all the wonderful people that made the summer school in Krasnoyarsk such a special, mind-blowing and unforgettable exchange project. We are looking forward to 2018!”
  • Kuwaiti student Sakeen Younis: “The most exciting moment in our school was working out own start-ups. We had to pass the information we received at training through creative thinking, use personal experience and come up with our own business idea. But the most difficult thing was to present your project to other participants, because our friends had certain questions and critical comments. I often had to defend my point of view. Although during discussions the participants often offered good advice”
  • Project manager Armin Pialek: “One of the main tasks facing me as the coach was to unite the participants of the MLSH-2019. Since the team was very diverse it was necessary to develop students' skills of successful interaction in various conditions. This approach increases the level of trust between participants and increases their personal responsibility for the result of a joint project. To achieve this goal, Russian and foreign children spent all their leisure time together. Training sessions flowed smoothly into a dinner, where informal communication participants took place”.
  • Kuwaiti student Aldeewly Mohammed: “The closeness of Krasnoyarsk to a nature reserve forms the identity of your city. It is great that residents can have rest in the nature, without leaving the city. I have always been skeptical about the stereotype that bears walk the streets in Russia, but in Krasnoyarsk I believed it. I have never been so close to nature. The views are striking in their uniqueness.”

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